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June 1, 2026

You're Optimising the Wrong Thing

Attaind Editorial·10 min read
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Otto Scharmer grew up on a family farm in Germany. Sixty-eight years ago, his parents made an unusual decision: they converted their farming methods from conventional to regenerative, choosing long-term soil health over short-term crop yields. What Scharmer learned from his father was simple and stayed with him for the rest of his life: the quality of what grows above the ground depends on the quality of the soil beneath it.

Scharmer went on to co-found the Presencing Institute at MIT and has spent decades applying this principle to social systems — organisations, economies, governance structures. In a recent essay for Noema, he argues that we are living through a moment of radical depletion of what he calls the "social soil" — the relationships, shared sensemaking and quality of awareness from which all visible institutions grow. When the social soil is healthy, everything above ground flourishes. When it's depleted, no amount of restructuring can compensate.

The argument is persuasive and urgent. But there's a version of it that's closer to home — one that doesn't require thinking about civilisation or systems change at all. It requires looking at your own life and asking a question that most self-improvement never reaches: what is the quality of the ground from which your decisions, your relationships and your perception of the world actually grow?

The visible and the invisible

There's a reason most personal development stays on the surface. The surface is where the visible things are, and visible things can be measured, tracked and optimised.

You can track your habits. You can measure your sleep. You can count your meditation minutes, your steps, your screen time, your protein intake. You can set goals, build routines, establish systems. And all of this works, to a point. The habits do change. The numbers do improve. Something shifts, at least for a while.

But anyone who has spent time optimising their life knows the feeling that comes next. The system is running. The habits are in place. You're doing everything right. And still — something feels off. Not dramatically wrong. Just hollow. Like the structure is working but the thing the structure was supposed to produce hasn't arrived.

This is the gap between the visible and the invisible. The visible is the routine, the habit, the behaviour. The invisible is the quality of awareness from which you do the routine, the habit, the behaviour. And these are not the same thing.

Two people can meditate for twenty minutes a day. One sits with a timer and a checklist, completing the task, adding it to the streak. The other sits and something opens. The practice is identical. The soil is different. And what grows from each is entirely different — even though, from the outside, nothing distinguishes them.

What soil means here

This is not a metaphor for mental health, though it includes it. It's not a metaphor for mindset, though it's related. It's something more fundamental — the quality of attention from which everything else in your life proceeds.

Consider how you listen to someone. Not what you hear, but how you listen. There's a kind of listening that is already preparing a response while the other person is still speaking. The words come in, but they pass through a filter of judgment, comparison, agreement, disagreement. You're present in the room. You're not present to the person.

There's another kind of listening where the filter drops. You hear the person not through your categories but as they are. Something in you stops processing and starts receiving. The information is the same. The quality of the attention is different. And what comes out of the conversation — the understanding, the connection, the response — is different in a way that has nothing to do with technique.

This is what Scharmer, in his academic framework, calls the shift from "downloading" — listening through existing categories — to "presencing" — listening from the deepest source of awareness available to you. He built a whole methodology around it, with phases and diagrams and institutional applications. But the thing he's describing is simpler than his framework: the quality of your attention shapes the quality of everything that follows from it. It's the soil.

The thing self-improvement skips

The entire self-improvement industry operates above the soil line. It adjusts the visible: behaviours, habits, routines, systems. It rarely asks about the quality of awareness from which those behaviours are performed.

This isn't a criticism of self-improvement. Changing behaviour is real and valuable. If you sleep better, eat better, move more, you will feel better. But there's a ceiling to what behavioural change alone can do, and most people who've pursued it seriously have hit it.

The ceiling appears when you realise that the same person is doing the new behaviours. The habits changed. The one performing them didn't. You're meditating, but you're meditating the way you do everything else — with the same quality of attention, the same undercurrent of impatience, the same orientation toward results. You've transplanted new activities into the same soil, and you're surprised that what grows looks familiar.

This is not a failure of willpower or discipline. It's a structural issue. The soil — the quality of awareness beneath the activity — hasn't been addressed, because the culture doesn't have a language for addressing it. We have detailed vocabularies for behaviour, productivity, habit formation and emotional regulation. We have almost no vocabulary for the quality of attention itself. We can describe what you do. We struggle to describe how you are while you're doing it.

Where the traditions agree

The contemplative traditions had this vocabulary. It was, in many ways, the central subject of their inquiry.

Buddhism distinguishes between sati — mindfulness, bare attention — and the various qualities that attention can take: grasping, aversion, clarity, equanimity. The entire system of practice is designed not to change what you do, but to change the quality of awareness from which you do it. The assumption is that if the soil changes, the behaviour follows naturally. You don't need to force the plant to grow differently. You need to change what it's growing in.

The Advaita Vedanta tradition says something similar in different language. The problem is not the content of experience — thoughts, feelings, circumstances — but the identification with a separate self that is having the experience. When that identification loosens, the same life is lived, but from a different ground. The soil shifts. Everything above it shifts with it.

Scharmer himself draws on Francisco Varela, a Chilean biologist who spent his career at the intersection of neuroscience and contemplative practice. Varela argued that most science — and most of modern life — operates from a single epistemic stance: the world as a set of objects to be analysed. This is powerful, and it's produced everything from antibiotics to satellites. But it's also partial. It treats the observer as invisible — as a disembodied eye looking at a world of things. And in doing so, it ignores the one factor that shapes everything the observer sees: the quality of the observer's own awareness.

This is the soil that science can't see, because science is standing on it.

The AI mirror

Scharmer's Noema essay connects this to AI in a way that deserves attention. He describes AI as "intelligence without interiority, pattern without presence." A system that processes the world brilliantly from one epistemic stance — the world as data — and cannot access the others.

What makes this relevant for individuals, not just civilisations, is this: most people operate the same way most of the time. Not because they're machines, but because the culture trains a single mode of knowing: analyse, optimise, execute. Take the world as a set of problems. Apply the right technique. Measure the outcome.

This mode works. It's how you get promoted, how you pass the exam, how you build the product. But it's also the mode that hits the ceiling. Because the one thing it can't do is turn its attention toward itself. It can't examine the quality of its own knowing. It can only process — faster, better, more efficiently — from within the same stance.

A recent MIT Media Lab study found that when people use AI to handle cognitive tasks passively, their neural connectivity weakens and the quality of their own output declines. The brain, like the soil on Scharmer's farm, degrades when it's not actively engaged. Outsource the thinking, and the capacity to think diminishes.

But there's a subtler version of the same dynamic that doesn't involve AI at all. It happens every time you go through a day on autopilot — processing, reacting, executing — without once stopping to notice the quality of the awareness from which you're operating. The soil isn't being tended. It's being stood on, and slowly compacted, and nobody's looking down.

What tending looks like

This isn't a call to meditate more, or journal more, or go on retreat. Those things can help, but they can also be performed from the same surface-level attention that they're meant to address.

Tending the soil is simpler and harder than any technique. It's the act of noticing, in the middle of an ordinary moment, the quality of your own attention. Not changing it. Noticing it.

You're in a conversation. You notice that you're planning your reply instead of listening. That's it. You don't correct it. You don't judge it. You see it. And in the seeing, something shifts — not because you willed the shift, but because awareness of a pattern is a different relationship with the pattern. You're no longer inside it. You're watching it. And the watching is already a different quality of soil.

You're working on a project. You notice a low hum of anxiety underneath the effort — a tightness, a rushing. Not the project itself but your relationship with the project. You see it. The anxiety may not dissolve. But you're no longer operating from inside it without knowing it's there. The ground has shifted, slightly. What grows from this moment will be different from what would have grown if you hadn't looked down.

This is small. It's unglamorous. It doesn't scale. It can't be tracked by an app or measured in a streak. And it might be the most important thing a person can learn to do — because everything else they do grows from it.

What the farm already knew

Scharmer's father didn't force the harvest. He didn't optimise the crops. He tended the soil and trusted that if the soil was healthy, what needed to grow would grow.

There's a version of this that applies to a life. Not the grand, civilisational version — the small, daily one. The version where you stop trying to produce a better version of yourself and start paying attention to the quality of awareness from which this version is already operating.

Not because awareness is special. Not because presence is a spiritual achievement. But because everything you do — every conversation, every decision, every relationship, every creative act — is shaped by something you can't see from above the ground. And the only way to see it is to look down, briefly, in the middle of the ordinary — and notice what you're growing in.

The soil doesn't ask to be seen. It just keeps producing whatever it produces — anxiety or calm, clarity or confusion, openness or defence — based on a quality of attention that nobody taught you to examine.

Examining it changes nothing about the world. It changes everything about what grows.

Sources and further reading:

  1. Otto Scharmer, "We May Be Entering A Second Axial Age," Noema Magazine (May 2026) — on social soil and the three intelligences
  2. Francisco Varela, Evan Thompson & Eleanor Rosch, "The Embodied Mind" — on the blind spot of science: the observer's own awareness
  3. MIT Media Lab, "Your Brain on ChatGPT" (2025) — on cognitive debt and passive AI use weakening neural connectivity
  4. Bhikkhu Bodhi, "In the Buddha's Words" — on sati and the quality of attention
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